Do you want to know the #1 roadblock stopping people from reaching their goals?
This is based on my years of experience, but there’s plenty of science to back it up.
The #1 thing – not mindset-related – that stops people from reaching their fitness & health goals is … drumroll …
I am eating ultra-processed foods.
By that, I mean:
If you have serious fitness goals, these foods are NOT your friends (even if they fit your macros).
These food products contain less fiber, vitamins, and minerals than whole (unprocessed) foods …
But they also contain unhealthy added sugars, fats, and salt.
AND: they are engineered to make you want to eat MORE than you would if you were eating whole foods.
Because of the chemicals, they use to make you CRAVE ultra-processed foods, breaking out of the cycle is brutal.
Not good.
But that’s just the start of it.
Your fantastic body deserves nourishing food. Not junk.
Especially if you want it to perform at a high level! (And I know you do!)
It can take time and patience to retrain your tastebuds, but it’s worth it.
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