Submit your information and receive the franchise guide.
OWN A ROCK FITNESS FRANCHISE
Build Strength, Build Community, Build Your Future
YOUR FUTURE STARTS HERE
WHY ROCK FITNESS?
Fitness is one of the fastest-growing industries in the world. People are prioritizing their health more than ever, creating a huge opportunity for fitness businesses that deliver results. With Rock Fitness you step into a brand built on community, expert coaching, and successful outcomes for members.
What Makes Rock Fitness Unique
Impactful community focus - we partner with people and neighborhoods to elevate wellbeing.
Proven coaching systems - structured yet flexible training that gets results for a wide range of goals and abilities.
Entrepreneurial support - you’re never alone, we provide tools, training, and guidance every step of the way.
Step into a proven fitness model that transforms lives, empowers community, and helps entrepreneurs build real success.
Purpose-driven fitness. A tribe that grows together.
WHY ROCK FITNESS
Fitness With Purpose. A Tribe With Heart.
Rock Fitness was built on one belief: every person deserves a place where they feel capable, confident, and supported. Everything we do is rooted in community, accountability, and results.
Our brand stands out because we lead with:
WHAT MAKES US DIFFERENT
Stronger Together - The Rock Fitness Advantage
At Rock Fitness, we don’t operate like other gyms. We’ve built a model that blends the best of accessible fitness with the accountability of coaching, creating a member experience that stands out in every market.
Our advantage:
A real community culture, not transactional
Hybrid training options, 24/7 access, group training, and personal coaching
A brand powered by authentic social presence and real member stories
Designed for today’s member, flexible, supportive, and results-driven
MEMBER SUCCESS STORIES
Real People. Real Results. A Tribe That Transforms Together.
At Rock Fitness, the power isn’t just in the workouts, it’s in the people.
Every member who walks through our doors finds support, accountability, and a community that lifts them higher. These stories capture the heart of what Rock Fitness is all about: transformation, empowerment, and belonging.
“Rock Fitness didn’t just change my body — it changed how I see myself. The coaches believed in me before I believed in myself. This tribe pushes you, supports you, and celebrates every win.”
Maria S.
“I’ve been to many gyms, but nothing compares to the energy here. From day one, I felt like I belonged. The workouts challenge me, but it’s the people that keep me coming back.”
James R.
“I came in tired, out of shape, and unmotivated. Now I feel stronger, healthier, and more confident than I’ve ever been. Rock Fitness helped me find my spark again.”
Lindsay T.
WHAT FRANCHISEES RECEIVE
Your Success Is Our Priority
From day one, we equip every franchisee with the tools, training, and support needed to thrive in this industry.
Your Franchise Package Includes:
YOUR PATH TO OWNERSHIP
The Franchise Journey Made Simple
Learn what makes Rock Fitness special and how the model works.
We analyze your desired area and explore viability.
Once approved, you’re officially part of the tribe.
We walk you through everything, step-by-step.
Together, we celebrate your community’s new home for fitness.
Growth coaching, marketing, and continuous ops support.
Ready to Bring Rock Fitness to Your Community?
Now is the time to lead, inspire, and build something meaningful.
FREQUENTLY ASKED QUESTIONS
Rock Fitness is a hybrid fitness concept that combines 24/7 gym access with customized Group Personal Training. Founded in 2010 by Marilyn Hoyt, an Army veteran and cancer survivor, Rock Fitness was built to deliver results, accountability, and a strong sense of community. Our mission is simple: build strong bodies, confident minds, and purposeful lives.
Rock Fitness bridges the gap between traditional gyms and personal training studios. Members get the convenience of 24/7 access while also benefiting from structured coaching and accountability through RockFit Elite Training. This hybrid approach supports higher retention, stronger engagement, and long-term community connection.
Each Rock Fitness location offers:
Standard Memberships with full 24/7 gym access
RockFit Elite Training, a customized Group Personal Training program with individualized programming
A community-focused environment built around coaching, education, and support
Franchisees receive 50 hours of initial training, including:
10 hours of classroom instruction
40 hours of on-the-job training
Training covers brand standards, services, compliance, billing and collections, bookkeeping, marketing and advertising, and operational best practices. Ongoing support includes access to corporate guidance, system onboarding, GymDoc campaign support, and continued mentorship.
The estimated initial investment ranges from $161,250 to $369,300, depending on location, facility size, and build-out needs. This estimate includes:
$40,000 franchise fee
Build-out and leasehold improvements
Equipment
Grand opening marketing
Approximately three months of additional operating funds
Detailed investment information is provided in Item 7 of the Franchise Disclosure Document (FDD).
No. Rock Fitness does not make any financial performance representations. Any investment figures shown are estimates only drawn from Item 7 of the FDD, and actual costs or results may vary based on location, management, and market conditions.
Fitness experience is preferred but not required. Successful franchisees are people-first leaders who are coachable, community-minded, and service-oriented. Fitness certifications and CPR are recommended, but franchisees may also hire or partner with qualified certified staff.
Both models are possible. Some franchisees choose to be hands-on owner-operators, while others operate with qualified management and coaching staff in place. Success depends on leadership, team quality, and adherence to brand systems.
Franchisees are required to maintain insurance coverage, including:
General Liability: $1,000,000 per occurrence / $2,000,000 aggregate
Business Property: $50,000 or more (based on property value)
Workers’ Compensation as required by law
Specific requirements are outlined in the FDD.
Rock Fitness was founded in 2010 and began offering franchise opportunities in 2025. The brand is owned and operated by Rock Fitness Tribe LLC, based in Texas.
Your next steps are:
Request the Franchise Disclosure Document (FDD)
Schedule an introductory call with our team
Review territory availability in your market
Apply to begin the approval process
📩 franchise@rockfitnesscamp.com
📞 469-734-4088
